Introduction
In today’s competitive B2B marketplace, sales success is no longer driven by product knowledge alone — it’s powered by the ability to build trust, communicate value, and influence decisions across complex buying networks.This B2B Sales Excellence Program is designed to strengthen your professional selling foundation through interactive sessions on consultative selling, communication mastery, relationship management, and basic negotiation techniques.
Participants will learn to understand buyer behavior, identify personality styles, craft persuasive messages, and create win–win outcomes. With this program participants learn with both skills and strategies ready to apply immediately in the field.
Learning Outcomes
• By the end of this program, participants will be able to:
• Understand the B2B sales process & decision ecosystem.
• Communicate with clarity, empathy, and influence.
• Build and sustain professional relationships with key clients.
• Apply basic negotiation & persuasion techniques to achieve win-win outcomes.
Methodology
Group work, assignment